Microsoft Corporation (MSFT) Xbox One Is An Extension Of Windows, Says Chris Capossela

EVP and Chief Marketing Officer Chris Capossela talks about Windows 10 and Xbox One during Citi Global Technology Conference 2015






Following Microsoft Corporation’s (NASDAQ:MSFT) Windows 10 launch on July 29, 75 million devices in 192 countries are now running the OS already. Microsoft aims to install Windows 10 in one billion devices within the next two years. The figure includes the OS for Xbox One as well, which runs its own varied version of Windows 10.

Recently, at Citi Global Technology Conference 2015, Chris Capossela, EVP and chief marketing officer of Microsoft, mentioned how the Xbox One is “literally a Windows Device.” The entire conference conversation can be read here, but the key points regarding Windows 10 and Xbox One are mentioned below.

Mr. Capossela said that Microsoft aims to showcase the success of the new OS through the number of devices that run the OS and overwhelming customer satisfaction. He further stated that Microsoft does care about profit, revenue and shares, but that is achieved when the end consumers are using its products, and are happy with them.

He added that the new update for Xbox One will make it run on Windows, and that adds to the list of active Windows devices that will run the OS. “Xboxes today run Windows, and so every time we sell an Xbox we’re actually creating a Windows active device that hopefully people love it, it’s their gaming device, in their living room. It is not a separate animal. It is literately a Windows device,” he said.

Microsoft has finally understood the importance of gaming, and what it means to people. The Xbox One to Windows 10 streaming feature backs up what Microsoft aims to achieve, and how it wants to make the end users happy by meeting their expectations. Microsoft has lined up a number of exclusives for Xbox One, and the company seems to be hitting all the right notes to improve Xbox One, which was not considered a great device when it first released back in 2013. It remains to be seen how the update plays out for everyone, since only Preview members will get their hands on it initially.